铁路媒体的优势呈现

1、极强的可视性、较大的创意空间、较低的有效成本；
2、车厢环境封闭，旅途时间长，其受众消费特征高度集中；
3、空间范围广、涵盖地理区域多、人口统计可控性强的因素，使其规避了传统户外媒体信
　 息干扰度大、到达率低的不足；
4、高频次的接触，易形成对产品概念和品牌的深度记忆；

The advantage of Railway Media

1、Extremely strong visualization, bigger intention space, a lower cost-per
　 -thousand-person.
2、The relevant close environment, traveling in long time, its targets
　 is centralized in high level;
3、The wide space range, the larger the geographical coverage, the easier
　 controllable census, all of those avoid the weakness of traditional outdoor
　 media as low reach frequency and bald information;
4、Repeated contact is apt to form an iterant memory on the products concept and
　 brand;